Toray Industries, Inc.
Amid skepticism over concerns such as the high cost and questions about what kind of organization ICANN is, we asked why Toray decided to acquire a brand TLD, what benefits it has experienced since the acquisition, and h...

Case Study
Amid skepticism over concerns such as the high cost and questions about what kind of organization ICANN is, we asked why Toray decided to acquire a brand TLD, what benefits it has experienced since the acquisition, and h...

Operating in over 150 countries and regions worldwide, Bridgestone Corporation leads the global tire and rubber industry. The company’s decision to invest significant time and resources into acquiring its Brand TLD stemm...
