What is GMO BRAND SURVEILLANCE?
The service enables labor- and cost-saving monitoring of any brand infringement on the Web by utilizing AI.
By leveraging AI, it is possible to standardize evaluations and avoid risks associated with human factors (variations in evaluations, loss of experience and knowledge due to transfers or retirements, errors in knowledge transfer, etc.). Additionally, not only utilizing AI but also restricting the monitoring scope to necessary areas has allowed us to achieve cost-effectiveness. The monitoring scope can be adjusted according to objectives and outcomes. Furthermore, rest assured that we can provide one-stop enforcement measures after detecting brand infringements.
Features
Simple and easy-to-use interface
With a user-friendly interface, you can easily monitor sites and brands, allowing anyone to operate it effortlessly. With just a single button, you can execute enforcement actions.
By utilizing AI, the evaluation process for brand infringements is reduced
The image recognition rate by AI is 90% or higher※, which not only reduces the evaluation workload of brand infringements conducted visually but also eliminates variations in evaluations by individuals, achieving a homogeneous level of judgment. Furthermore, by continuously training AI through monitoring and decision-making, the accuracy is further improved.
※ Calculated based on our company's sample data and records.
Supported by experienced consultants.
Our team consists of members who have practiced brand infringement countermeasures in major corporations and those who have accumulated extensive experience in local counterfeit investigation companies. They will support you. The perspective of monitoring and enforcement varies depending on the objectives. We will propose the most suitable infringement countermeasures according to your concerns. When you are struggling with countermeasures against brand infringement, please feel free to consult with us.
If you would like to inquire or request a demo, please feel free to contact us.
For inquiries, please click hereMonitored categories
With GMO BRAND SURVEILLANCE, monitoring is available for the following categories.
Recommended customers
Wish to monitor unauthorized use of brand logo
You want to monitor brand infringements such as sites where brand logos are misused, sites that impersonate brand owners, social networking sites, etc., but you do not have the time to manually detect and take action.
Wants to monitor counterfeit product sales
You want to check for counterfeit products being sold in the marketplace and take countermeasures such as deleting the listing page, but we don't have the manpower to do so. You want to check for counterfeit products on the marketplace and take action such as removing counterfeit product pages, but you don't have the manpower to do so.
Wish to confirm brand spoofing/reputation
To check whether the social networking account is an official one, what kind of statements are being made in the content of posts, etc., and to confirm, as appropriate, that there are no situations in which the brand image may be damaged.
Desire to strengthen governance of brand use by group companies, agencies, etc.
Since communicating a unified brand image fosters customer trust and brings about safe and secure transactions, we would like to confirm that affiliated companies are operating in accordance with the rules.
If you have any concerns, please don't hesitate to consult with us first!
For inquiries, please click hereService flow
①Select Monitoring Categories
Choose the monitoring categories (Domain Names / Websites / Marketplaces / Social Media) according to your objectives.
②Select Brands for Monitoring
Determine the brands or product names you wish to monitor.
③Prepare Necessary Documents
Please prepare the required information such as product photos and prices for AI-based evaluation.
④Monitoring and AI Evaluation
We will conduct evaluations using AI based on the information provided. The results will be updated regularly, allowing you to check the information anytime.
⑤Takedown
To suspend sites, accounts, and listings determined as brand infringements, measures such as sending warning notices to relevant providers, requesting account suspensions, and removing listings will be taken.※
⑥Countermeasure Consideration
Based on the results of monitoring, we will consider adding necessary information, changing the monitoring targets, and improving the accuracy of AI.
※ Having a registered trademark is generally required for brand infringement countermeasures.
※ Depending on the nature of takedown requests, one-stop solutions may not be available.
Service plan
For Domain Names
Monitor domain names (hostnames) that include specified brand names.
For Websites
Monitor websites that contain specified keywords within their content using Google search engine.
For Marketplaces
Monitor five sites from major global marketplaces such as "Amazon" and "Alibaba".
For Social Media
Monitor 5 sites from major global social media platforms such as "Twitter" and "Facebook".
※ For Marketplaces/For SNS, it is possible to change the monitored sites on a monthly basis.
※ Generally, annual contracts are required. Please consult with us if you prefer individual spot contracts.
※ For Websites/For Marketplaces/For SNS, with an annual enforcement contract, you can request infringement actions with just one click.
If you would like to inquire or request a demo, please feel free to contact us.
For inquiries, please click hereRelated services
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