Contributed an article to INTERNET Watch: “The Role Brand TLDs Play as ‘Proofs of Trust’ <Part 1>”

On Wednesday, July 1, 2026, a co-authored article by GMO NIKKO, Inc. and GMO Brand Security, Inc. titled "The Role of Brand TLDs as a Proof of Trust (Part 1)" was published on "INTERNET Watch," an IT business information media outlet operated by Impress Corporation.

The article discusses how, in an era where “AI search” (including Google’s AI Overviews) is becoming the mainstream method of information retrieval, sophisticated phishing sites are being cited in AI-generated answers and misleading users. It examines the root causes of these issues and explains the potential of “brand TLDs” (top-level domains) as a highly effective solution to the challenge companies face in proving the legitimacy of their official websites to AI systems.

We will continue to contribute toward establishing corporate branding in the digital space, strengthening anti-impersonation measures, and achieving a secure and trustworthy digital society through advanced research and analysis in the use of brand TLDs, advanced domain management, and SEO/AIO (AI Search Optimization).

News Information

Article Title: Can a Corporate Website Be Recognized by AI as “Official”? Brand TLDs Also Show Promise for AIO — Considering the Role of Brand TLDs as “Proof of Trust” <Part 1>
Article Website (Japanewe only): https://internet.watch.impress.co.jp/docs/special/2119357.html