News
[IP Leaders Talk] Vol. 1: Mr. Ishimaru, Head of IP Dept. at Meiji Co., Ltd., on "Designing Trademark Organizations and the Vision for 2030 (Held June 4 · Free Streaming on YouTube)
From "Defense" to "Investment" in Trademarks — Designing an IP Organization That Drives Business Growth
Many trademark professionals face common challenges within their organizations:
・Trademark budgets are treated as a cost, making it difficult to gain recognition as a strategic investment
・The activities of the IP department are not sufficiently communicated to business divisions, limiting deeper collaboration
・Opportunities and means to convey the strategic value of trademarks to senior management are limited
・The value that only IP practitioners can see is not properly recognized within the organization
This webinar is designed for those who recognize these issues and seek to address them.
For details on "IP Leaders Dialogue," the new series brought to you by GMO Brand Security (Japanese only): https://brandsecurity.gmo/news/post/post-20260515/
