Case Study: Balancing Email Trust and Branding — Why GeoTechnologies Adopted BIMI for Its Rewards App "TRIP→MILE"?

GeoTechnologies, Inc. develops map databases and operates "TRIP→MILE" (Torima), a popular "move-to-earn" app where users earn points simply by traveling.

As the company prepared to launch new email communications for its users, it sought an ideal way to connect with them. The primary challenge was ensuring their messages stood out in a crowded inbox while establishing immediate trust, allowing users to recognize legitimate emails at a glance.

The solution adopted was BIMI (Brand Indicators for Message Identification)/VMC (Verified Mark Certificate). In preparation, the company smoothly raised its DMARC policy through careful coordination between internal departments. By displaying their logo in the inbox, GeoTechnologies implemented BIMI as a strategic marketing tool to enhance branding and improve email open rates.

Find out more here (Japanese language only): https://brandsecurity.gmo/works/000010/