Case Study: Bridgestone Reveals the Strategy Behind Its ".YourBrand" TLDs.

Why did Bridgestone, a world-leading company, invest a significant amount to acquire brand TLDs such as ".bridgestone" and ".firestone"

What began as an initiative for "brand protection" is now evolving to strengthen "group-wide domain governance" and become a critical "asset" that will support future digital strategies.

Learn about their journey to achieve internal consensus, the benefits gained from over 10 years of operation, and their outlook for the future.

Find out more here: https://brandsecurity.gmo/en/works/000005/