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Release of character “TMB45” which personifies trademark classification This is the title
~ Supporting improved understanding of the trademark system by likening the 45 classifications to friendly virtual idol groups ~ This is a subtitle This is a subtitle ~
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November 13, 2023
Launch of "TMB45" Characters Personifying Trademark Classes
Reimagining the 45 Classes as an Approachable Virtual Idol Group to Promote Better Understanding of the Trademark System
GMO Brand Security will release a virtual idol group "Trademark Boys 45" (hereinafter referred to as TMB45), which personifies the 45 trademark classifications, with the aim of improving understanding of the trademark system. For first-time learners, specialized legal terminology is difficult and there is a large amount of knowledge to memorize, making the trademark system a difficult hurdle to overcome. By personifying trademark classifications and designated products to make them more familiar, we hope to improve the understanding of those in charge of trademark work. The aim is to promote this and make it easier to work on the business.
For each character of "TMB45", we will publish articles explaining the trademarked goods and services according to the character's personality and setting on the owned media "BRANDTODAY by GMO", as well as holding videos and seminars using the characters. We will do our best to help you learn about trademarks while having fun.
For details of the press release, please refer to the PDF version below.
