News

May 1, 2023

GMO BRAND SECURITY Launches New Service "GMO Brand Surveillance" for Comprehensive Web Brand Infringement Response

Achieving Affordable and Efficient Web Brand SECURITY with AI

GMO BRAND SECURITY Inc. (President and CEO: Mitsuaki Nakagawa, hereinafter GMO BRAND SECURITY), which provides brand SECURITY services under the GMO Internet Group, has released a new service on Monday, May 1, 2023, called "GMO Brand Surveillance". This service offers a one-stop solution for web brand infringement, from detection to monitoring and takedown of infringing activities.

[Background of Service Launch]

With the spread of the Internet and the development of e-commerce, the sales and purchasing behaviors of goods and services over the Internet have increased. Correspondingly, reports of fraudulent sites impersonating brands have surged in recent years. (※1) While the number of choices on the Internet has increased for both businesses and consumers, the methods of brand infringement have diversified, increasing the risk of fraudulent sites, phishing sites, and counterfeit product sales sites, which threaten brand trust and customer safety. Previously, such risks were predominantly faced by large companies selling a wide range of products and services. However, with the expansion of Internet use and the progression of business digitization, it has become necessary for companies of all sizes to take countermeasures. However, for medium and small businesses, while they recognize the threat of brand infringement, monitoring numerous websites, marketplaces, and social media platforms, and dealing with detected infringements is complex and challenging to manage independently. Additionally, traditional human-based brand infringement monitoring is very costly, posing a high barrier for medium and small businesses considering outsourcing these measures. To address these challenges, we have developed a brand infringement countermeasure service that leverages AI to reasonably solve the issues of workload and cost.

(※1) Frontier Economics "THE ECONOMIC IMPACTS OF COUNTERFEITING AND PIRACY, Report prepared for BASCAP and INTA" (https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/2017_Frontier_Report.pdf) / Phishing Countermeasures Council Monthly Report (https://www.antiphishing.jp/report/monthly/)

[Overview of "GMO Brand Surveillance"] (https://brandSECURITY.gmo/brandsurveillance)

■ Achieving Stable and Continuous Web Brand SECURITY With "GMO Brand Surveillance

we have automated the traditionally manual brand monitoring tasks by utilizing the advanced AI technology provided by Spain's SMART PROTECTION. This achieves efficient monitoring at an affordable price. In the important field of brand infringement countermeasures, the introduction of AI standardizes the selection of countermeasures and infringement determination, reducing variability in human responses while also cutting costs and labor. By using "GMO Brand Surveillance," stable and continuous web brand SECURITY can be achieved, leading to the maintenance and enhancement of brand value.

■ Features of "GMO Brand Surveillance

1. Comprehensive monitoring of brand infringement on websites, domain names, marketplaces, and social media platforms
2. Simple and user-friendly UI
3. Automation of labor-intensive tasks with AI for affordable and efficient monitoring
4. Countermeasure support by specialized consultants
5. One-stop response from detection to monitoring and takedown of brand infringements
6. Extensive track record in dealing with brand infringements

Features of "GMO Brand Surveillance"

For Domain Names Monitoring domain names (host names) containing specified brand names For Websites Monitoring websites containing specified keywords in the content using Google's search engine For Marketplaces Monitoring 5 target marketplaces such as "Amazon" and "Alibaba" For Social Media Monitoring 5 target social media platforms such as "Twitter" and "Facebook"

※For Marketplaces/Social Media, the target sites for monitoring can be changed on a monthly basis.
※In principle, an annual contract is required. Please consult us if you wish for individual spot responses.
※For Websites/Marketplaces/Social Media, an annual contract is required to request enforcement with one click from the interface.

About SMART PROTECTION (URL: https://www.smartprotection.com/)

SMART PROTECTION, headquartered in Spain, specializes in protecting intellectual property rights and monitoring online fraud using advanced AI technology. They monitor counterfeit products, copyright infringements, counterfeits, and fraudulent activities on various platforms such as websites, marketplaces, and social media, executing appropriate actions based on automated AI procedures. Their solutions have been implemented by over 200 companies worldwide.

About GMO BRAND SECURITY (URL: https://brandSECURITY.gmo)

Under the slogan "SECURITY for All Brands," GMO BRAND SECURITY offers monitoring services and support for exercising rights against brand infringement risks, mainly on the Internet. We also provide trademark and domain name acquisition support and management services, which are prerequisites for exercising rights, leading brands to a safe and secure state through one-stop services. Our services are utilized by approximately 2,000 companies, including leading global companies representing Japan.

Service Inquiries Contact Information

● GMO BRAND SECURITY Inc. Sales Department
TEL: 03-5784-1069
E-mail: consul@brights.jp
Inquiry Form: https://www2.brandSECURITY.gmo/l/959492/2023-03-16/4vvdj

Press Inquiries Contact Information

● GMO BRAND SECURITY Inc. Marketing & Service Strategy Department, Akasaka
TEL: 03-5784-1069
E-mail: mrk@brightsconsulting.com

● GMO Internet Inc. Group Communication Department, Public Relations, Aoyagi
TEL: 03-5456-2695
E-mail: pr@gmo.jp

GMO BRAND SECURITY Inc. (URL: https://brandSECURITY.gmo)

GMO Internet Group Inc. (URL: https://www.gmo.jp/)

(C)2023 GMO BRAND SECURITY Inc. All Rights Reserved.