News

August 18, 2022

[Press Release] Domain Registrar GMO BRAND SECURITY Launches Domain Name Blocking Package Service "GMO Domain Block" by Business Area (8/18/22)

Achieve Brand SECURITY Efficiently from Over 500 New gTLDs

GMO BRAND SECURITY Inc., which provides brand SECURITY services under the GMO Internet Group (President and CEO: Mitsuaki Nakagawa, hereinafter GMO BRAND SECURITY, formerly known as GMO Brights Consulting), has started offering a domain name blocking service "GMO Domain Block" that allows the acquisition of domain names packaged according to business areas from today, August 18, 2022 (Thursday). By using this package service, you can acquire the necessary domain names collectively at a lower cost than usual, effectively achieving optimal brand protection by preventing unauthorized acquisition by third parties.

To commemorate the launch, we are holding a campaign to use "GMO Domain Block" at a special price from today until the end of September 2022.

[Background of Service Launch]

■ What is Domain Name Blocking

Currently, there are more than 500 field-specific top-level domains (new gTLDs) worldwide, represented by ".shop" and ".holdings". While the choices of domain names have expanded, cases of unauthorized acquisition by third parties have also increased, leading to brand damage and use in phishing sites, fraudulent sites, and counterfeit product sales sites, which threaten customers.

To protect customers from such damages and to protect the brand, "domain name blocking" (i.e., acquisition of protective domains) related to their branding is generally performed defensively.

■ Challenges of Domain Name Blocking

Corporate officers need to select protective domains considering the high risk and necessity for each domain name. However, with the diversification of domain names, the verification and selection process has become burdensome. In addition, with the increase in TLDs, the need to acquire many protective domains has increased, and the acquisition cost has become an issue for corporate officers.

■ Achieving Efficient Brand Protection with "GMO Domain Block"

To solve these issues, reduce the burden on corporate officers, and optimize brand protection, we have started offering "GMO Domain Block". As a domain registrar and a group of brand SECURITY professionals handling domain names worldwide, GMO BRAND SECURITY will propose the optimal protective domains tailored to your brand and business area through this service.

GMO BRAND SECURITY will contribute to improving brand SECURITY in the domain business field as well.

[Overview of "GMO Domain Block"]（https://brandSECURITY.gmo/gmodomainblock）

■ Benefits of "GMO Domain Block"

• By packaging, you can register domain names at a lower cost than acquiring them individually.
• Reduces the hassle of considering necessary protective domains from over 500 new gTLDs.
• Achieves brand protection by collectively acquiring new gTLDs that are easily targeted for unauthorized use by third parties.
• A group of "brand SECURITY professionals" with domain name management and brand protection know-how supports from acquisition to maintenance management.

■ Introduction of Package Plans

You can acquire the optimal protective domains for domain name blocking at a package price lower than usual, tailored to your brand and business area. We offer two plans according to the business area, and we plan to add various plans according to different business areas in the future.

1.Basic Plan for Corporations
This plan packages new gTLDs related to corporations. It includes a package service for acquiring six domain names, including ".global" and ".ltd".

2.EC and Marketing Plan
This plan packages new gTLDs for companies operating EC sites and companies focusing on marketing using websites. It includes a package service for acquiring 16 domain names, including ".shopping" and ".store".

■ Fees (1-year contract)

■ Special Price Campaign Available

To commemorate the launch, we are holding a special price campaign to use it even more affordably from today until the end of September 2022. For details on the special campaign price, please contact us below.

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□ Inquiries and Application Methods for "GMO Domain Block" □
Please contact us by phone or via the dedicated inquiry form.
Phone number: 03-5784-1069
Inquiry form: https://www2.brandSECURITY.gmo/l/959492/2022-07-12/23np7

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*This package service is only available for new gTLDs.
*High-cost domains that are less likely to be misused and domains with complicated acquisition procedures are excluded.
*Blocked domains will be in our name and cannot be used. However, they can be used through an override procedure (paid).
*If a domain is found to be a premium domain upon investigation, it will be excluded from this package service.

About GMO BRAND SECURITY (URL: https://brandSECURITY.gmo)

GMO BRAND SECURITY provides brand SECURITY services under the slogan "SECURITY for All Brands," focusing on online rights protection measures such as acquiring and managing domain names, monitoring and recovering misused domains, supporting Japanese companies expanding overseas with overseas trademark registration and management, investigating counterfeit products listed on overseas EC malls, and proposing measures to prevent recurrence.

Contact Information for Press Inquiries

●GMO BRAND SECURITY Inc.
Corporate Planning Department, Public Relations and Marketing Group, Akasaka
TEL: 03-5784-1069
E-mail: mrk@brightsconsulting.com

●GMO Internet Inc.
Group Communication Department, Public Relations Terayama
TEL: 03-5456-2695
E-mail: pr@gmo.jp

GMO BRAND SECURITY Inc. (URL: https://brandSECURITY.gmo)

GMO Internet Inc. (URL: https://www.gmo.jp/)

（C）2023 GMO BRAND SECURITY Inc. All Rights Reserved.